Porada Brand Story - Dream Design Interiors

Porada
Brand Story

Porada
Brand Story

By Andrew Rizza
Dream Design Creative Director

Porada is respected for its mastery of wood. Solid wood, worked with the craftsmanship of those who know how to transform a log into a work of art. Founded in 1948 by Luigi Allievi, who was later joined by his four sons.

In 1968, Allievi & Sons became Porada, named after the district in which the original factory was built. The brand has since flourished through fruitful collaborations with a who’s who of Italian designers and architects.

The key that has allowed the company to successfully establish itself in international markets is undoubtedly its great ability to find in each object the right balance between form and function, together with an evolved and modern taste but at the same time sober and essential for pieces destined to last over time. A job that in half a century has managed to transform the founder’s dream into reality.

BAYUS 3 CABINET
BAYUS 3 CABINET
An elegant canaletta walnut cabinet with twelve compartments, supported on a bronze metal base with brushed brass end-feet. Optional drawers are available in canaletta walnut with dovetail and swept handle detail or cuoio leathers with matching braided leather handles.
BAYUS 3 CABINET
BAYUS 3 CABINET
An elegant canaletta walnut cabinet with twelve compartments, supported on a bronze metal base with brushed brass end-feet. Optional drawers are available in canaletta walnut with dovetail and swept handle detail or cuoio leathers with matching braided leather handles.
INFINITY DINING TABLE
INFINITY DINING TABLE
Undoubtedly iconic, Infinity is an enchanting dining table with a distinctive structure. Formed from solid Canaletta walnut or ash, anchored to a round metal baseplate. Tops are available in a selection of glasses, woods and marbles.
DAFTO DRESSING TABLE
DAFTO DRESSING TABLE
Dafto is formed in solid ashwood and is trimmed in cuoietto leather, with a bronze finished metal frame. Complete with two storage drawers and two secret containers with push-pull opening for cable management. A matching swivelling mirror, stool and boxes of the same collection are also available.
MY SUITE WALK-IN WARDROBE
MY SUITE WALK-IN WARDROBE
A modular walk-in wardrobe system, with a comprehensive range of elements in canaletta walnut wood, smoked glass and cuoietto leather. Led lighting can be integrated into the underside of shelves as required.
ODINO MIRROR
ODINO MIRROR
The Odino mirror is available with its distinctive ashwood frame, finished natural or stained or matt lacquered in a variety of colours. The round or oval mirror can be hung on the wall or leaned against the wall when fitted with the supplied base with adjustable feet.
ZIGGY Collection
ZIGGY Collection
Ziggy is a wonderful collection of coffee tables, side tables and console tables available in different heights and dimensions. The canaletta walnut frame can be stained or matt lacquered and the top can be in wood, glass or marble.

Good design can have a big impact on our quality of life. Whether you are looking for help with a room layout or the complete interior architecture of your new home, contact us to discover why Dream Design is widely acknowledged as a leading innovator in the world of interiors.